It isn’t too long ago when e-commerce was the topic of dialogue everywhere on the internet. E-commerce was a hot topic because it broke the bounds of traditional offline commerce. Web 1.0 began with that. In a short few years, Web 2.0 dawned on us with more users online interacting with each other. Videos and high-speed broadband made syndication possible and with that the sharing of content began as well. Blogging has now become the...

The old school method of selling products and services online is fast fading. Traditionally, the process of e-commerce has typically happened in the following sequence: 1. Setup an online website or a store and populate it with applicable product(s) or service(s) 2. Work on organic search ranking for relevant keywords associated with the products or services in the hopes to achieve top search engine rankings so as to be found easily as...

It is commonly known that in most cases, one buys something based on psychology, and then justifies it later based on logic. Sellers who are effective in selling what they have to offer know this, and play it to their advantage. This does not mean that what is being sold isn’t worth it, or that the buyer is, in some sense, forced into buying. It just means that, in most cases, a buying decision is made at the spur of the...

As the world shifts social, commerce is shifting as well. It used to be that one could open a product or a service store online, prepare a descriptive sales page, add a shopping cart and begin selling successfully. With the shift to social, traditional e-commerce is fast fading as the preferred mode in which people shop online. What is increasingly becoming necessary is that e-commerce is social. Social E-commerce or Social Commerce,...