To understand how important Facebook commerce will be, you’ll need to take a step back and realize just how large of a marketplace Facebook really is. There are currently over 600 million users with each user connecting to a minimum of 130 friends and roughly 80 different interest groups. Each of these users will spend time posting over 80 pieces of content on their profiles each month. All Facebook users worldwide spend over 600...

If you are an online entrepreneur and you haven’t heard the term ‘social commerce’, sit back, relax, and read the rest of this post because understanding social commerce will prove to be extremely important going forward. Social Commerce is really the combination of two online forces and six social heuristics. The online forces are social networking and eCommerce. The six heuristics are social proof, authority, scarcity,...

Social commerce is an emerging category of e-commerce that integrates all the best practices we’ve accumulated from our experiences with social media and social networks. Introduced by Yahoo! in November 2005, the term initially referred to features in their online store that encouraged interaction and collaboration among users. These features included shared pick lists, user ratings and user-generated reviews, and advice. The...

TabJuice has featured a very good infographic that speaks to how shopping technology fears over the years originated and how they were not only overcome, but rapidly became common place to where it is virtually impossible to think of a world without them. The following infographic provides a fascinating insight into the world from 1950′s to today as regards to shopping technology and how the world going forward all points to the...

The following presentation from Ogilvy on Facebook Commerce highlights several key trends as related to Facebook Commerce or F-Commerce: - Asia will grow an impressive 27.5% to $323 billion with e-commerce into 2013 with global numbers approaching a trillion dollars by then at a growth rate of 20% - Over half the retail sales will involve the web by 2014 - Starbucks, Disney and Coco-cola sell directly on Facebook today, a number that will...